Consistency of Brands across Social Media Platfoms by Andy Phillips
Jun 29th
Introducing Andy Phillips: I met Andy Phillips by accident in Starbucks when I was having coffee with his lovely wife Simone. Simone and I had discovered via Twitter (foursquare check in at The Belvedere Arms in Ascot) that we only lived around the corner from each other. While drinking coffee and getting lost in local gossip Andy decided to joined us before his meeting. I was asked what was next for me and I said that I have always wanted to have my own blog. Coincidentally Andy was a blog/SEO Whiz, he kindly offered to coach me through the process step by step to get me up and running. Andy was fantastic and patient (even when I was freaking out from an overdose of technology) and spent hours with me over Skype. I’m so grateful to have found Andy and would not have this blog without his expertise and valuable time. Thank you!
One of the major aspects of a Social Media Campaign is to have continuity across multiple platforms. The great video below provides you with a few tips on how to be consistent with your brand across multiple networks. [/stextbox]
Who is Andy Phillips?
Andy runs a successful Internet Marketing Business, provides Social Media Management and Internet Solution Services to Individuals, Entrepreneurs and Companies. He also is a speaker on Internet Marketing and Social Media and runs 1 and 2 day workshops training people is these skills. His company runs a free to join membership site and writes a blog. Andy is also a Property Investor and works alongside a number of companies in the property industry to provide “Below Market Value” Deals to clients along with other services.
‘Tell us something about you that no one or very few people know’
I play drums in the British Heavy Metal Band “Vine Messiah”
Visit www.andyphillipsblog.com
Website www.InternetMarketingWhizKidz.com
Join Andy on Facebook
@AndyPhillips101
Network central is coming to Bristol, UK #NWC2010
Jun 28th
That’s right networking fans, Network Central is touching down in Bristol on the 9th July and its looking to be bigger and better than the last.
The last Network Central event attracted over 2000 businesses and thousands of business owners, directors and decision makers – both regular networkers and business people for whom networking is a new experience.
I will be hosting the front of house on the day and I’m very excited as I know a lot of my followers are attending this event already.
This is a totally FREE event to attend with informative seminars and expert speakers. Take a look at this years line up here
What I love about Network Central is you can choose how you network. You can set up 121′s, attend speed networking sessions or kick back and take in some of the great hints and tips from the networking masters on stage.
For £10 you can come early and attend one of the four breakfast meetings. I know I am going to be tucking in to my egg on toast and fresh orange juice to start the day.
We have set up a hashtag on Twitter #NWC2010 for you to be able to follow the the build up and the day weather you are there in person or just observing from afar.
I hope to see and meet you there and make sure you bring plenty of business cards!
Eventbrite, manage, promote, and sell out your event
Jun 21st
When promoting a conference, webinar or event using a professional looking website and payment system that also offers easy management, sounds expensive, right?
Wrong!…
Eventbrite is free to sign up and get started and you only pay them once you get paid.
I love technology but as some of you may know when it comes to using it I run a million miles. This simple system is a easy and quick to use yet the outcome looks incredibly slick and professional.
Eventbrite is a do-it-yourself event management web site that helps businesses and organizations of all sizes promote and sell-out their events. Eventbrite breaks down event management into 3 basic tasks;
- Publish
- Promote
- Sell
To execute this successfully Eventbrite provides you with all the tools you need to make your event a success.
To sign up today to promote your event for free click here
4 Alternatives To Using Twitter’s Promoted Advertising, by Josh Chandler
Jun 21st
Introducing Josh Chandler After meeting Josh at a social media event and him kindly providing me with an iPhone charger (we all know those things need charging 5 times a day) we became event buddies. For 19 years old Josh has a great understanding of the business world and has already made his mark on the blogging world by breaking the acquisition of Summize by Twitter story in 2008. He is not afraid to speak his mind and this post is no different where he offers an alternative POV on Twitter Advertising
You may not agree with me, but I thought Pete Cashmore’s recent CNN column about Twitter advertising wasn’t great.
He called the addition of advertising in the trending topics of Twitter search ‘ingenious’.
Yeah right.
Regardless of how much it costs to get onto Twitter‘s trending topics, it’s just not something I would personally believe provides great R.O.I for small businesses.
Here’s why:
- You are artificially buying into Twitter’s premium real estate. It’s not because a lot of people are talking about your product or service. Unlike Google Adwords, you aren’t delivering an advert to a ‘targeted searcher’.
- You only move up the list of top searches on Twitter as you gain popularity. There is very little chance that a small business is going to likely generate that much buzz on Twitter.
So, what are the alternatives? As a small business owner you’ve got to ensure you get the most targeted traffic to your site in order to maintain high conversion rates.
1) Use Twitter for free advertising
It’s not necessary to pay Twitter (yet!) to promote your business. You can still set up a profile, post relevant updates to your niche and engage actively with your targeted audience.
Staples, an office products retailer reaches 34,762 people on Twitter. It has been able to use Twitter not only for customer service but also as a free promotion tool for its product. The company implements regular giveaways to encourage users to follow their Twitter account.
2) Launch a company blog and post frequently with relevant information
Nothing sells better then the peer to peer recommendation. It is imperative that small businesses launch a company blog. It provides a free portal to post corporate updates, reactions to industry developments and links out to other engaging industry resources.
Whole Foods uses its blog to share recipes and video tutorials around the topic of natural food. In an interview with Mashable.com in 2009 Bill Tolany, the company’s Senior Coordinator of Integrated Media said:
Whoever is managing an account needs to be authentic, allow his or her personality to come through, and have fun in the process.
If you read any of the blog posts on the Whole Foods Blog you’ll see they do a really great job at built a human connection. The unique aspect of launching a blog is that you can include all different types of interactive media. Employees can then embed videos, images and audio with ease.
3) Get a Small Business Listing on Google Maps
Google Maps is used every day by people who are either looking for personal usage or are trying to locate their nearest coffee shop. Starting from $25 a month, you can advertise your business with tags on Google Maps and Google.com.
The benefit of being on Google Maps is that you are placed directly in the view of millions of potential customers.
The introduction of Universal Search on the Google search results pages also means that if someone searches “Coffee Store London”, your business has a chance to appear in the listings with a link to the map.
4) Become actively involved in professional business organizations
If you know of any local meet ups or business networks, join them. This is free viral word of mouth with unlimited potential. One to one relationships always connect people on a far deeper level.
Become active in networking with others and be sure to create a 30-60 second pitch about your business.
You can use networks such as 4Networking, Meetup, LinkedIn
As you can see there are plenty of alternative opportunities besides Twitter Promoted Advertising. Seriously, I would personally recommend avoiding it, but you may have needs which can be matched by using it.
Here is what others have been saying about Twitter Promoted Advertising:
Twitter Promoted Tweets: Scandal Or Big Yawn?
Is Twitter’s Promoted Trends And Traffic Surge Causing Fail Whale?
Will Promoted Tweets Earn Twitter Revenue to Infinity and Beyond?
Have you got some thoughts on this post?
- Are you a small business using Twitter to advertise your business, if so how?
- What other alternatives can you suggest small businesses can advertise on the web
- Do you think Twitter Promoted Advertising in the trending topics is a great idea? If so why
Who is Josh Chandler?
Josh Chandler, 19 years old and living in the U.K. Currently run a virtual assistant website which launched in May 2010. Working on the web since the age of 16 and have maintained and contributed to several business and technology blogs. Find out more about me at LinkedIn
‘Tell us something about you that no one or very few people know’
I can play the saxophone
Visit www.joshchandlerblog.com
@joshchandler
Indigo Ventures: Being Better Businesses, By Rachel Willis
Jun 21st
Introducing Rachel Willis a wonderfully fresh and positive woman with a fantastic outlook on business life . I meet Rachel online and through our passion for people we have stayed connected and continue to collaborate. In this great blog Rachel talks about working on your business rather than in it and making positive steps towards Indigo Ventures with some steps on how to get there.
These are unprecedented times, with each and every one of us called upon to assess our contribution to the world. Do you make the world a better place? Or do you use its resources and energy for your own need, without thought to others?
Whilst these are important question for individuals, they are even more important for businesses, since businesses are collectively responsible for the majority of what is created in this world, as well as being employers for the vast majority of the world’s population.
Ironically, it is businesses that are the slowest to evolve. Whilst individuals are waking up and seeing the need for positive change and growth, businesses continue in their fearful, protectionist, hierarchical slumber.
So what can we do about it? The answer is twofold. As business leaders, our mission is to change the way our organisations are run, from the top down. And as individuals, our mission is to change the way our organisations are operated, from the bottom up!
What does the future of business look like?
It is diverse, ethical and equal. People are encouraged to utilise their unique gifts to maximum effect, and devote all their energies to them. If they are not interested in the finance or administrative side of their job, for example, then they quite simply won’t do that. “Won’t that mean that they don’t get done?” I hear you ask. Not at all, because there are a great many talented workers who enjoy finance or administrative tasks, they thrive on these, and are indeed excellent at them.
Therefore, surely it makes sense for each person to focus on their strengths – without judgement or comparison – and allow each to create from their heart with a sense of inspiration, freedom and ownership? And when I say create, this does not mean that these roles are limited to purely ‘creative’ jobs. That is a stereotype that is outdated. To continue the example, for a person who loves finance, a balance sheet is a creation, and for a person who loves administration, a PowerPoint presentation is also a creation.
When everyone focuses on his or her personal skills and talents, the world will become more efficient, productive and content. Businesses will do better, in all senses of the word. Qualitative and quantitative results will see a marked improvement, coupled with fewer sick days, greater wellbeing amongst the workforce and much lower staff turnover.
What is there not to embrace about this concept?
This is my modus operandi for what I term ‘Indigo Ventures’ – those that trailblaze this new, visionary way of being better businesses. Why Indigo? Because it’s the colour of vision, foresight and collective intelligence.
1. Know that honesty is the best policy
Every service is provided by people, for people. Every product is created by people, for people. People are at the heart of everything.
And Indigo Ventures know that people are not stupid; they can sense dishonesty, inauthenticity and immorality, so they extend everyone the decency of maintaining integrity at all times.
They are transparent in their communication, honest in their approach and courageously humble in both admitting and rectifying their shortcomings.
2. Are filled with happy, inspired people
You won’t find owners or employees of Indigo Ventures moaning about the weather whilst reading the newspaper with down-turned mouths. They know that in any situation there are always positive and creative possibilities. They deliberately choose to focus on the positive aspects so that these are magnified and attract even more positivity.
Therefore, they will usually be some of the most vital, interesting and vibrant people around, and mix with just the same type of individuals and businesses.
While they choose this network on purpose, it also happens naturally because by being happy and inspired themselves, they can’t help but attract the same.
They know that by surrounding themselves with happy, inspired people, they are creating a buzzing environment that automatically uplifts, cheers and inspires them.
3. Value each individual
Indigo Ventures value, respect and listen to every member of the team. They welcome their opinion and input, fairly reward their contribution, and acknowledge their equality within the group.
As such, they pool their strengths and work as a team; allowing people to freely utilise their talents and recognising the unique contribution of each individual.
4. Are custodial
Indigo Ventures take their leadership responsibilities seriously, and welcome their role as custodians of both the planet and its inhabitants.
They make environmentally aware choices, facilitate personal development, and support enterprise, progress and innovation.
5. Don’t take themselves too seriously
Indigo Ventures know that if success were directly correlated to how serious businesses took themselves, Apple, Virgin and Google would not be such renowned brands and world leaders.
Adding a splash of humour, glamour and fun are pre-requisites for their business, and not just reserved for Friday afternoons!
6. Empower others
Indigo Ventures know that collaboration, recognition and evolution are the most important elements of life, including business.
They talk the talk and walk the walk. They also empower others to do the same because they know it makes business – and the world as a whole – better for us all.
Empowerment leads to new visions and greater frontiers, and is based upon the founding philosophy that “a rising tide lifts all boats”.
7. Lead with passion
No matter how tough the situation, Indigo Ventures lead from the heart with the same passion that brought their business into creation.
They make choices and decisions from this place of loving inspiration, knowing that this will serve them – and others – best in the long run.
They accept the natural cycles of business evolution; yet use their passion of purpose as the powerful focus that sustains them through the highs and lows.
8. Trust in universal abundance
Indigo Ventures know that they create value by providing value. They trust that by focusing on the latter they shall enjoy an abundance of the former.
They know what they want, they trust in the universal abundance of all resources – money, people, knowledge and so on – and they know that by asking to partake in this supply, they are immediately aligned with receiving.
9. Are solution oriented
Indigo Ventures know that all answers are available, and to access them it is simply a matter of going back to basics and what they know to be true.
No matter what, they know there is always a way to evolve and move forwards, and they seek this at every opportunity.
When making decisions, finding solutions and dealing with problems, they trust their intuition – even when it seems to defy logic or possibility – as they know that business evolution is a spiral; even when it seems that they are taking steps backwards, the movement is always upward.
10. Believe in quality not quantity
Indigo Ventures know that more can be achieved with less. They choose to live in the flow, where creations appear effortlessly.
They empower each individual to manage their own time and use their internal compass to guide their day.
They do not force themselves to create, innovate or evolve; instead they trust that when they are inspired they can achieve greatness far beyond their original targets.
Who is Rachel Willis?
Rachel is the founder of Lightworker; the free online magazine to inspire, challenge and educate all who are dedicated to the art of positive living.
With a First in Economics and Finance, Chartered Accountancy qualification and passion for justice, evolution and opportunity, Rachel is perfectly placed to combine business and spiritual backgrounds to maximum effect by heading the growing Lightworker Group as it guides others to becoming the best they can be.
‘Tell us something about you that no one or very few people know’
My feet are only size 3, which allows me to indulge my passion for shoes and keeps my shoe room stocked with plenty of samples, bargain Choo’s and even a few pairs of children’s trainers!
Visit www.lightworkermag.com to read this month’s Fulfilment edition
Rachel@lightworkermag.com
+447515 388688
@RachelWillisUK and @LightworkerMag
facebook/com/lightworkermag








