Guest Post by Charlotte Waller – SEO Consultant “Social media is now an integral part of business; indeed firms can outsource such work to manage this aspect of their company. It’s influence on modern society? Inescapable. Sites such as Facebook, Twitter, LinkedIn, Reddit, MySpace, Blogs and countless other media are growing in momentum and their quest for the global domination of cyberspace. In conjunction with the powerhouse that is social media is SEO, experts are delving into the search engine algorithm to decipher how to work with it, for it and occasionally against it.

Backlinks, keywords, link distance, images, canonicals, cloaking, do’s, don’t’s and controversy all make up components of SEO. Similarly, followers, friends, likes, hashtags, notifications, connections, discussions and disputes all contribute to the world of social media.

So why are they both so necessary?

Rather obviously, with regards to SEO you can publish the most wonderful, elaborate website in existence; if no one knows about it…#epicfail . Absorbing the true and complete benefits of SEO is too great an ask of a beginners blog such as this, however I don’t believe many would argue that with a myriad of businesses and websites out there, there is a definite need for effective SEO. The generation of leads, brand management, promotion, and increase in accessibility to services are all immediate benefits good SEO can bring to your business. Something to ignore? Not anymore.

Similarly, an obvious example to demonstrate a benefit of social media is shown perfectly through Twitter. Sharing knowledge and information across networks, fulfils perhaps the most integral social media purpose – something businesses can no longer afford to ignore. Information is no longer sacred and very rarely private. To effectively maximise information sharing for business needs therefore, social media mediums now provide the perfect route through which SEO can deliver.

I’ve also had discussions that social media is not easily quantifiable and so not as important; how do you effectively track the impact of a campaign and explore its tangible benefits? Is it possible to attribute a retail sale to a Facebook like or a Twitter retweet? There are reports Facebook is working hard on integration into eCommerce and other industries, also evidence that LinkedIn is working to a similar effect via website integration tools aimed at improving their tracking capabilities. These two initiatives point to another benefit of social media; networking. Having arguably changed the face of networking forever, the worth of social media should now be beyond question.

Finally, perhaps another obvious point in favour of social media is its distinct lack of cost - it costs precisely zero to set up a LinkedIn account, yet with the wrong management this may prove detrimental to a company. Someone looking at an incomplete profile may be put off doing business with an organisation or individual and it’s now increasingly common for companies to browse an individuals Facebook account when hiring. Social media should be treated with caution in addition to common sense.

Despite mounting evidence to the contrary, I still come across individuals who remain stubborn in their belief that if they ignore SEO and social media, it will simply disappear. Given that you are reading this, it’s very unlikely you’re of this view however with a number of businesses being run using more traditional methods and even with growing acceptance, there is still a considerable way to go until social media and SEO are wholly accepted as an essential tool of business.”

Thank you for such a great guest post Charlotte. I would also like to add that the evolution of innovation of Google search means that it’s not just the most heavily optimised site that is getting visibility. With the implementation of ‘Real-time’ search it has become more and more imperative that you continue to work on the consistency and relevance of your content to be seen. Having a blog, website and social channels are great for your SEO if done in the right way.

Please make sure you follow Charlotte Waller on Twitter @charlottexana

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I and those around me have been using social media platforms such as Facebook for years to connect with one another and share updates. For those yet to grasp the concept of leveraging social media to enhance their business the disconnect has come when migrating their attention from using social media for pleasure to social media for business. Quite simply, they just cannot understand how using these platforms can make for credible relationship builders and open doors to opportunities and relevant information.

The challenge that I have found has been finding the best way of explaining the benefits and the psychology behind the execution that does not overwhelm someone but can leave them buzzing with the prospects it could hold.
I, myself got how social media could serve me from day one; I understood how I could learn from it and how to connect with the right people to grow my business. In fact, I got it so much that I built my entire network and business organically from it and feel totally passionate about helping others to do the same.

Anyone can learn how to tweet, add a photo album or record a winning Youtube video but the thought behind the action is where you will find the real value once understood. Understanding your audience and landscape while going in with a purpose of why you are there not just what you are going to say will set you apart from the casual explores and be able to maximise your efforts.
Knowing the simple math behind the social facade should help you to be more productive and in a nutshell help you get and give more value.

An example that I have used for some time now that seems to help people turn a corner and start thinking differently is the mindset of treating social media like a friend.

What makes a good friend?

A good friend to me is someone who is always there when you need them, is fun, interesting, share common interests and aspirations, like minded with the same moral values, supportive, trustworthy and loyal. Building relationships with people wether that is for business or not always starts with sharing these attributes, interests and expertise. Once you know and like someone or a brand who encompasses all the qualities that you see as important and you learn and like them or their business not only will you be more likely to buy from them when the time is right but also become an evangelist for them within your own network.

Take Twitter; you start following someone as they seem to be a real expert in an area that you care about. They share great content but only post every now and again and also don’t like to share anything else about the person/company behind the account. This is the same as if you had a friend who you had lots in common with but never seem to really be around or committed to your friendship and also is very guarded about telling you who they really are.

How would you feel about that friend?

When it comes to organising that BBQ in the summer that might not be the friend that you think of straight away to invite, if at all, as you will be too busy inviting your fun, like minded and open friends who add value to your life.

You see when nurturing a friendship or a business relationship on or offline it is just the same yet social media now gives us the platform to be able to do this in real time and has improved the process and experience. You can, listen, learn, network, engage, share and grow using these platforms personally and as a business by creating an environment where people will be interested in what you communicate on a platform where they can respond and share with their network.
Most people are visiting these networks every day, you must Identify your audience then understand how they would like to be spoken to and also who you would like to learn from.

Once you know this your communication will improve and your network will become stronger. It’s only then that you will start seeing real results for your business but acquiring brand evangerlists, new prospects and smart business connections for future collaborations

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Video is a wonderful way to capture your imagination, share knowledge and spread laughter. I spend a lot of time watching some great online channels such as Ted.com but what has kept me smiling, in the know, up to date and reaching for the share button are some of these great videos below thanks to a clever little invention calledYoutube. There is a variety for all occasions and moods so sit back with a cup of tea and enjoy…

Earth – The Pale Blue Dot
My favourite line from this short video is ‘we humans are capable of greatness’.

Coca Cola – ‘Holidays are coming’
The first time you hear this advert (which is usually mid November) you know that Christmas is coming. It makes you feel happy and Christmas would not be the same with out it.

Sir Ken Robinson: Do schools kill creativity?
Sir Ken Robinson is a thought leader of our time. When discovering this talk via Ted.com I was blown away not only by his exceptional observations but by his wit and charm. Finally someone who believes in Education in the same way as I do.

World Airline Traffic (24-Hour Time Lapse)
This is fascinating, being able to watch the distribution of aircraft all over the world in a 24hour period with this unique time lapse. You really get to see just how busy London is!

Teddy’s Story ~ Told by Dr Wayne Dyer
Dr Wayne Dyer is one of my great teachers in life. He can captivate and audience and talk with true conviction and belief like I have never seen before. In this video he tells a story about Teddy which will leave you reaching for the tissue box at the end and with a strong lesson to never judge another person on face value.

Steve Jobs – Connecting the dots
Steve Jobs is a master of innovation and one of the greatest geniuses of our time. Here Steve talks about connecting the dots in your life and how everything has, had and will have a place and a meaning in the journey of your life. This was filmed at Stanford University in 2005.

2010 Cheerleading World Championships – Top Gun All Stars
As some of you may know I am a Cheerleader and have been since I was 13 years old. It’s my passion and the real love of my life. I get goose bumps watching this video with what I consider to be one of the most creative and visually stimualting teams in the world.

Kuroshio Sea – 2nd largest aquarium tank in the world
This video was brought to my attention by one of my Twitter followers @jonrawlinson who filmed this video at Okinawa Churaumi Aquarium in Japan. The song is ‘Please don’t go by Barcelona’.

John Lewis Ad 2010 – Fyfe Dangerfield ‘She’s Always A Woman’
John Lewis certainly got it right when they made this advert showing how special is the journey of life.

Please share some of you favourite videos below ….

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I would like to share a great story told to me by one of my followers James Biggin. James is the Managing Director of Steel City Marketing, a wonderful promotional gift company, who are exploring new media as a way to learn, connect and engage with their customers and prospects. Like all of us, James is on a journey and his experiences online are formulating the foundations of how social media can play a role within his companies infrastructure. Here is James story with a celebrity twist…

“When I first started dipping my toe into the social media pool, I didn’t have a plan or even the slightest clue as to what I was looking to achieve or how I was going to do it. I was officially dabbling.

I was quickly converted and now consider myself fully immersed, swimming in the social media sea! I don’t have this fully worked out. What I do know is how I can best manage this for my business and social life “for now”. This will constantly change and evolve.

Social media for my company now forms part of the daily routine. Meet, learn, engage, discuss, contribute, inform, promote and using only “the big 3”, Twitter, Facebook and LinkedIn. I treat them separately as I am acutely aware of the different “audience” each has.

Every day, the aim in the back of my mind is of posting the “dream tweet” or the “blog of gold” – something positive that is picked up on, read by and used by many. Essentially to achieve the results it was intended for.

Something close to that happened on the 3^rd December…

Although principally a business twitter account, I have always felt that it should be used to show more about the people and the personality of the company, so I thought about one tweet that was based around my little girl’s birthday. Snow had affected her day (not that she was upset), but there was no post, a main present hadn’t arrived, a meal out was cancelled and her party was looking unlikely. I tweeted just those facts, but rather than making it a sob story or a rant, I asked at the end if anyone could ask a pop star to call her at 5pm that day, the time specifically chosen as I was leaving work early to spend time with her and thought it might be great if I made that happen. I didn’t seriously think it would, I was “just tweeting”.

A 30 second tweet, then back to work. Looking back up at my screen 10 minutes later, I saw things I had never experienced. The RT’s and replies were coming in by the second. I mentioned this to a colleague and carried on working. I left work an hour after the tweet and I could see a serious amount of people had picked up on it and were getting involved. I told my wife (we nervously laughed at the possibility of a pop star phoning). Shortly after leaving the office, I received a tweet to say my account was UK trending. I burst out laughing and my little girl asked what was wrong. I replied, “Daddy has done something on Twitter”. By the time I arrived at home, Radio 5Live had called to find out more and to confirm they would interview me live on air that evening. I discovered my account was briefly the 2^nd trending UK topic. A young actress had picked up on one of the RT’s and asked me for my mobile phone number. She later confirmed that Pixie Lott would call my daughter at 6pm! She did, it was amazing and Pixie knew nothing of the “tweet gone viral”, she was doing her friend a favour.

There are no words to describe how I felt; it was a true buzz.

Since that phone call, the local press ran the story, it was in the Metro (online and print) and was on Daily Mail online, the latter as a result of Pixie Lott’s press people realizing the size of the story and using it in interviews. By the end of all of this, a certain 6 year old was “tired of being famous”!

Why did this happen, at that moment, to me? Primarily because I wasn’t intending to make something go viral. The wording of the tweet was focused toward people I regularly engage with, hoping one or two would respond and reply. It wasn’t a sob story, I wasn’t feeling sorry for myself. It was factual. It was a normal tweet from my account in the same tone as always.

The message “hit the mark” with people I don’t know, people that don’t know my little girl, or me. They liked the idea, the sentiment and the reason for posting it. They did something about it, without being forced, without it being a hassle or a chore. And a lot of people did just that!

Had I put the same message on Facebook, “out there” to people I consider closest to, they would have just commented or “liked” the post. Nothing more. My Facebook post might not have asked “if a pop star could call her”, few friends would be able to help. This has demonstrated the different way people would see this type of content on Facebook. My separation of Facebook and Twitter is key to how I post and whom I post to. A message of this type would have had no place on LinkedIn, and to have tried would have confused that audience or weakened my position with that audience.

For a long time I have been clearly aware of the importance of embracing social media, but I hadn’t experienced it’s power first hand! It has proved to me that this has a serious place in my promotional gift business. There is no quick win or return. I have realized that for my company a measurable return on investment maybe some time off. It is about building relationships, something of a long-term strategy that I am happy to work on and do believe it will pay off”.

….James’s story is a great example of just how companies and individuals are learning and exploring the social space. Actions and outcomes equals lesson that can be applied to all aspects of your online journey and it could even make a little girls birthday

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You know when you meet someone so remarkable that their story and aspirations knock you for six making you question what is really important in life? Well Marc Koska was one of those people who has had this effect on me.

I was supporting one of my lovely non-profits called Peace One Day at an event in London ran by Triumphant Events, who, may I add, are the creme de la creme of successful business events. Speaking that day was Sam Roddick founder of Coco De Mer and Dr Rohan Weerasinghe one of the most inspirational mentors and speakers in the UK to name but a few. Marc Koska was also one of the speakers who, from the moment that he stepped on to the stage, captured the hearts and the attention of the entire room. His ongoing story of how he created the first ever One Use Syringe and his campaign to save lives is one that will not only change our world for the better but will inspire you.

In 1984 Marc Koska was sailing around the Caribbean working part time making models for murder scenes (to be used in court) when he read an article about how unsafe injections would soon be one of the biggest killers in the world. He decided there and then that he was going to do something about it and set about learning and obsorbing everything he could about the idustry.

There are three main reasons why Syringes cause a real threat to many lives by transmitting blood which could cointain the HIV virus, Malaria and other life threatening infections:

1) Re-use - By using the same needle, passing extracts of blood from one person to another
2) Recycling - Kids make money out of Recycling by washing them, repackaging and selling them on.
3) Mis-use – Kids use syringes as toys like we use water pistols and are sold in stores alongside toys

One of the heart aching realities of unsafe injections is that children are thrown out of their homes after contracting HIV which their parents took them too.

Marc knew that he had to do something and as an inventor he ventured in to the world on syringes to see if he could create a safer product. By not changing the look, feel and way it was used by using the basics of exsisting equiptment it would mean the adoption of the safer syringe would be a lot smoother and quicker. With that he also knew that there had to be no price increase (3p per syringe) and the only diffireciator between a ‘safe’ Syringe and a ‘not safe’ Syringe would be that it will save lives.

In 1996 along with Rupert Lywood, Koska founded Star Syringe to licence the  first ever K1 auto-disable syringe technology to manufacturers around the world.   It took Marc seventeen and half years to see his first Syringe being used. Here is the K1 Auto-Disable Syringe in action

Marc travelled to India, positing the Star Syringe team as Syringe experts to meet Dr Anbumani Ramadoss who is the Union Minster of Health and Family Welfare of the Indian Government. Unfortunately Ramadoss refused a meeting yet undeterred Marc went to the press who jumped on the headline;” Ramadoss does not have time for Syringe expert”. This embarrassed Ramadoss immensely and sure enough Marc eventually got his meeting and has now travelled to India 37 times. The result was 11 states out of 26 are now using safe syringes.

There has now been over 2 billion safe syringes created with 10 million safe injections to date. The number of days spent in hospital has also dropped from 7 days to just 3 days because needles are now safer and doctors and nurses now make efforts to wash their hands as they feel that they are using safe equipment and it will make a difference.

What can you do?

By sharing the message and information on to your network, friends and family it will help raise awareness and educate people about safe injections. Here is a gripping video that you can share

Marc’s journey has spanned nearly three decades. His unshakable belief and fighting spirit is something to be admired. Marc talks at many events all over the world including TED You can see his talk here; Marc Koska: 1.3m reasons to re-invent the syringe

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Ever wished that you could have the advice, support and guidance from some of the most successful entrepreneurs at your fnger tips helping you to make good business decisions that will take your business to new heights?.. well now you can!

This week  I  went to Waterstones, Piccadilly to attend the Smarta book launch ‘The Smarta way to do business’. Smarta.com is a business support and advice network for start-ups and small business owners built by entrepreneurs for entrepreneurs.

What I love about this book is the way that it connects with real people. The examples and advice that are given are based on real experiences by entrepreneurs explained in a way that is realatable to all who are either in business or are just starting out. Such entrepreneurs include; Deborah Meaden, Doug Richard, Martha Lane Fox, Brad Burton, Simon Woodroffe and Theo Paphitis to name but a few of the many contributing to this book.

Myself and Theo Paphitis

Theo has been involved and supported Smarta from the beginning (and also wrote the forward to the book) after being introduced to the brand through Deborah Meaden. Shaa Wasmund is the founder of Smarta and formally the marketing brains behind Dyson. Shaa worked directly with James Dyson from the beginning around his kitchen table to help make it into the global brand that it is today.

The Smarta way to do business is rich with content and with each chapter capturing the different journeys and lessons of over 100 entrepreneurs.The practical advice supports Smarta’s value proposition and the simplicity and continuity of their already sucessful website is clear throughout. The book is packed with informative and engaging snippets making for compulsive reading and thought provoking ideas.

Pre-order your copy of The Smarta Way To Do Business here

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What social media has done since it’s birth is provided us with more opportunities and brought some wonderful talent out of hiding. For those who embrace it by creating the right brand in front of the right audience the possibilities are endless.

I see some amazing things happening online everyday and feel privileged to be living in such times. I have started working for myself with nothing but my laptop and the support of my growing network and this is something that wouldn’t have been possible for generations before me.

I wanted to share some examples of how SM has added value to my life and the life of those around me where the windows of opportunities have been opened as a result of being visible online.

• I embrace new technologies but I have very little patience when things start to go wrong. I have a couple of laptops which I use for different things so when my Sony Vaio surprised me with the black screen of death I decided in my panic to send a tweet out to my followers with an SOS.

After getting a credible recommendation from one of my trusted followers I approached @ITGuyMark to ask for his help. Mark replied within a matter of hours and we arranged to meet over the next couple of days. Actually Mark offered to come to meet me in Ascot providing a great service for just £9.99 per month. As my PC needed a new hard drive Mark then went to the effort of sourcing one for me and also helped me to find some good rates on some Microsoft office packages. I am very grateful for Marks help and I can assure you I would not have found him had I not had an online presence.

• My good friend Lucy works for Blackberry and often travels around the world on business trips to some very exotic locations. On this occasion Lucy was in Dubai when she posted this Facebook status update..

As you can see Lucy was very clear about her ‘ask’ where she was essentially looking for someone to go out with that evening in Dubai. Amazingly she fond someone in less than 20 mins from a friend in another country (Jordon) and had friends from the UK also offer to put her in contact with people that they knew. Even though this is more social than business what it has proven to Lucy is the power and value of her network. She now has grown her group of contacts, business professionals and friends globally.

• Daniel Priestley shares some daily inspiration with his Facebook followers by taking a picture of the ‘Thought Of The Day’ board at Clapham North station (That he calls Tubespiration) and posting that visual on to his Facebook wall.

His followers love these quotes and they thank him for sharing these words of wisdom with people often commenting that was just what they needed. (http://www.facebook.com/dpriestley)

• Dynamite Hosts run some of the best parties in London and all over the world. As part of their porfolio they run a wonderful event called PARAVANA which is held between two or three times a year in some prestigious venues. What makes this event different to most nights out in London is that they promote love and peace by raising awareness of Peace One Day and encourage poeple to turn up throughout the day so they can get to know each other before the evenings entertainment kicks in.  How they promote their events to the younger audience is by using social media and having fantastic engagement with their followers and friends primarily on Facebook.  Here you will see Parris Taylor, a member of Dynamite Host, informing his friends of the next event.

With all the members of the team on Facebook they very quickly dominate the space and start to build daily excitement for the event to come. They also leverage YouTube with their very professional and fun videos of previous events to get people in the mood. For this event they have asked all attendees to bring a gift, however big or small, to give to another random person which encourages more people to spread the love. They also wear T-Shirts with the Peace One Day message on and add pictures and posters to the venue to spread the word of peace while people enjoy their Sunday surrounded by good people. They have understood their audience and the environment where their fans like to engage. (http://www.thedynamitelife.com/)

As you can see Social Media has helped people to grow their business and their network while experiencing wonderful acts of kindness. Do you have a great online story or have noticed others that have had some great outcomes?

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Alot of people knock Facebook but lets face it, the reason why they are dominating in this arena is that they continue to innovate and listen to their customers. I never see them standing still for long. A prime example of a network who were at the top then lost sight of who they were and could not keep up was MySpace, who I hear now are having a very expensive relaunch after appointing a new CEO.

Just as we trust Apple to create innovative, futuristic and forward thinking products I am noticing a shift in our approach to Facebook as a brand. It’s not just a website anymore and it’s more than just cool. It’s rumoured that Facebook is investigating the mobile phone market which I think will be excepted well should they get the technology right. Is it really a surprise that they are venturing out to explore other opportunities and avenues for growth? No, becuause in my opinion why should they not duplicate a formula which is working into other areas.

For me the film is just a film about Facebook fabricated for Hollywood (which I found very good viewing) but I think the message behind the film is a lot stronger, Facebook is not just a faze to all those sceptics who have yet to enter into the 21st century. Social media/networking for business or pleasure has changed the way we consume, connect and live forever and if you don’t except the change then you are going to get left behind.

What I do think that this film will do (a touch on the truth or not) is inspire a new generation to act on their ideas and to believe that they to can be the next Zuck’s. I am anticipating a wave on new, young entrepreneurs and what I love about this theory is that the young are often niave and are unaware of the risks they are taking which means they are more likely to take them. Crazy ideas to some are likely to become a reality and those are the kinds of risks that are changing the world just like Facebook has.

I went to see ‘The Social Network’ with a load of my online friends (Geeks to some) at a private screening in London. In the viedo below you will see some other thoughts and opinions of the film captured by the team at NewsPepper.com.

“The Facebook Film” from Newspepper on Vimeo.

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I am lucky enough to be involved and instrumental at the idea stage of social media strategies & campaigns for my clients. Laying the right foundation before venturing out with your brand online is crucial to your online success. By just having a Youtube, Twitter and Facebook account is not enough, they need to be used strategically as a way not only to communicate with your customers and prospects but also as a way to listen and learn from them.

Most companies nowadays have set up their social media accounts but do not seem to have much of a plan to get from A to B. When I start working with someone whether they have a social presence or not I like to take it right back to the beginning and ask these four very important questions;

1. Who is your audience?
2. Where are they?
3. What are they saying and what do you want them to say about your brand?
4. What will add value to them?

By asking these four questions it starts to make you think more strategically and wider about your social media output.

• Who is your audience?

Knowing who your audience is sounds obvious but have you honestly written it down and clearly defined who they are?

For example; Not only do I use social media as a way to connect with future clients but I also use it to stay connected, learn, collaborate, gain feedback and to also help others. So in effect I am not just tailoring my output to suit new prospects but to also start conversations to stay connected and to surround myself with people that give me good advice and feedback while producing content and giving my time to those who could learn from me. So I have a huge potential audience that I need to reach out to and touch and only then when I add value to them do they decide to join my network.

Even though most companies go online to build their brand and to drive new business they forget that their audience could also include sponsors, share holders, board members, fans and influencers. Gives you something to think about hey?

• Where are they?

Now you know who your audience is, you then need to find out where they are. You cannot always expect your customers to come to you or your website. You need to be a part of their conversation on their turf and provide them with information in the way they are willing to receive it. Once you know where people are talking and sharing you then need to build a consistent presence where people can rely on you to be there and to participate.
An analogy that I use when explaining this to people is; when you are fiends with someone you do not just pick and choose when you want to talk to them and how often and you certainty do not talk to them in corporate jargon. Its all about speaking the language that they understand while being consistent and being there for when they need you, in return you will attract loyalty and trust.

• What are they saying and what do you want them to say about your brand?

Spend sometime at first just observing from the sidelines and figure out where you can add value, help and advise. Take note of their language and what they talk about most. Listen to what they say about your brand or industry and ask yourself what would you like your customers, influencers and prospects to be saying about you?

• What will add value to them?

With knowing who your audience is, where they are, what they are saying about you and knowing what you would like your brand to be you now need to provide them with value and the tools that they need to do this.
Put yourself in every audience members shoes, If you was a customer, prospect, sponsor or fan what things would you like to hear and what would add value to you?

From there you can than decide what content you will produce and how you will communicate. You will understand the value of your audience and not see it a a channel to broadcast but as a medium to add value and listen. You can then come up with a flexible strategy that will give you the results you need to connect with your audience online that is not short lived but has longevity.

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Introducing Guru John Popolini; I witnessed GJP take to the stage at an event about 4 years ago and I knew right then and there that he was going to be the next big thing in Edutainment! At the same time I also meet his agent Steve Trister who has had quite a journey to say the least with the worlds #1 Sucksess Guru. In this blog you will hear from GJP where he will being sharing his Ultimate Sucksess Equation. Brace yourself (no pun intended!).

I’ll get straight to the point, because I can. Why? I hear you ask. Because my name is Guru John Popolini (GJP), the worlds #1 Sucksess Guru. The reason why GJP (thats ME) is a Guru, is because I had the genius to put the word in front of my name. Giving me instantaneous messiah-like status, “Guru” John Popolini.

Today I’ll be sharing with you my Ultimate Sucksess Equation (USE). When is use USE, I use it because it underpins everything I teach and stand for as a guru. I don’t expect you to understand the equation because for one, you are NOT a guru and two, you are living down No-Hoper Street right now. Only those who live in Sucksessville, can start to begin at the beginning to truly begin the understanding of what it means.

So here it is. Now take a deep breath and commit to your sucksess.

The Ultimate Sucksess Equation is …. SUCKSESS = SUCKSESS

I want to make it simple for you. Think of an an apple. The green fruity fruit. An apple = an apple. An apple has within it the seeds to grow an apple tree. The apple tree then produces more apples. Thatʼs how sucksess works! Sucksess has within it, the seeds to Sucksess. So when you succeed to seed the seeds of sucksess, you will grow a tree of success seeds, and your sucksessfulness, will grow in and out of proportion, to your seediness.

WOW, AMAZING, GENUIS….. are all the words you are thinking right now!

If you followed this one equation in your business, your personal life and your non-business/personal life, I guarantee and you have my GJP 100% guarantee on that (no guarantee) that you will become a richer (more money) and fuller (put on extra sucksess pounds) person.

The great news for you, is that I am coming to the United Kingdom of England for one night only. Monday 29th November is “Sucksessville 2010 - The Edutainment Event of the Year”. You NEED to be at this event, click here to buy your “Pass out of No-Hoper Street”

God Bless…….. ME

Guru John Popolini

Twitter – @GuruJPopolini
Check out my amazing Facebook page

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